Avangate Unveils Key Strategy for Revenue at SIC 2008

Released on: July 14, 2008, 7:38 am

Press Release Author: Cristi Dorobantescu / Avangate

Industry: Software

Press Release Summary: Avangate returns to the Software Industry Conference with
solid know-how on how to increase business and sales volumes.

Press Release Body: July 14, 2008

Avangate, full service provider for electronic software distribution and reseller
management for software vendors, returns to the Software Industry Conference with
solid know-how on how to increase business and sales volumes. Between 17th and 19th
of July the Avangate team meets software professionals at SIC with three key
presentations on software business and web marketing, as well as for free advise and
knowledge sharing at the Avangate Hospitality Suite.

This year at SIC Avangate is presenting its latest developments as well as the
multiple benefits derived: best product licensing management tools on the market
that integrate powerful features suitable for any software business models: unique
product upgrade feature, product renewal and license lifetime, subscription model
with recurring payments as well as the recently launched CodeBox secured licensing
tool co-developed with SoftAnchor from Uniloc. The Avangate performing tools for
advanced product licensing management and the know-how offered on how to capitalize
on foreign markets represent the Avangate key to unlock high software sales volumes.

\"Business nowadays depends on ability to adopt a 360 degrees business attitude, and
we at Avangate keep on developing tools and know-how to support our clients do this.
The US software market is a part of the pie; we are now coming to SIC to talk about
the European experience which can amount to up to a third of the Worldwide sales\"
pinpoints Carmen Sebe, CEO at Avangate. \"Doing business in Europe requires, of
course, different strategies and a reliable partner, and we are happy to provide at
the highest standards\" adds Carmen, who is giving an insightful presentation on a
hot business issue: \"Capitalizing on Foreign Markets\", on Thursday, 17th, 02:15 PM.

\"Web marketing is already the norm in promoting a software business and innovating
means gaining competitive advantage. Adopting social networking for B2Bs or
promoting on a low budget with best conversion rates are tricks of the trade we are
happy to share this year at SIC\" says Adriana Iordan, Web Marketing Manager at
Avangate. Adriana is challenging audiences on two marketing issues with great
potential to strengthen software companies\' standpoint, product visibility, and
sales volumes: \"Social Networking Media\" on Friday, 18th, 3:30 PM, and \"Effective
Advertising and Marketing\" on Saturday, 19th, 10:15 AM.

\"We are very proud of what we are doing at Avangate because we have good feedback
from our clients that our services and tools bring them better revenues. At SIC
2008, we are confident to have, for example, advanced tools to manage product
licensing models and we would like to share as much knowledge as possible as well as
debate on the optimum solutions to make money in the software business\" says
Cristian Badea, CIO at Avangate.

Prior to SIC event, details about all novelties announced are available on the
dedicate event page - www.avangate.com/sic-2008/. Here, software professionals can
also pre-establish one-to-one meetings with Avangate specialists just by sending a
reservation email directly from this page to Carmen, Adriana, Cristian or Laurentiu.

About Avangate
Avangate provides solutions for electronic software distribution and reseller
management, assisting software companies worldwide in successfully selling their
products online and at the same time efficiently managing a distribution network.
The company\'s offer includes an eCommerce platform incorporating an easy to use and
secure online payment system plus software marketing services and additional
marketing and sales tools such as an affiliate network, automated cross selling
options, software promotion management, real time reporting, 24/7 shopper support,
and the ARMS reseller management program specifically designed for software sales.

More information can be found on the corporate website, at www.avangate.com

Web Site: http://www.avangate.com

Contact Details: Media Contact
For interview requests or any other media inquiries, please contact:
Cristi Dorobantescu
Marketing Manager, Avangate
+31 20 890 8080
press@avangate.com

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